BRAINHACKED?

Brainhacked

by Jennifer Beeston

THE INTERNET AS WE KNOW IT TODAY exists for one reason, and one reason only: to capture, exploit, and sell your attention.

Advertisers want to make money from you by selling you products and services. Search engines, platforms, and content creators want to make money off of you by collecting and selling your personal data, and by tracking and manipulating your behavior.

Brainhacking is the sum of all that technology, psychology, neuroscience, and data collection put together.

It doesn’t just lead you to spend money. It makes you vulnerable to emotional, mental, and social side effects that are incredibly damaging. 

Consumers are being manipulated into spending more than they can afford. We have the best intentions but feel as if something’s overriding them. Worse, we don’t know where our money’s going because we’re spending without making conscious decisions to do so.

In short, our brains have been hacked. In Brainhacked, renowned financial educator and mortgage originator Jennifer Beeston shows you how to see behind the distortions of online media, change what you’re doing with your money, and learn how to fight back.

The same technology that’s hacking our brains into senseless, short-term spending can empower us to achieve our personal goals and act collectively for social good.

This comprehensive, insightful book teaches readers to become conscious consumers, offering practical steps everyone can implement immediately to change their relationship with technology and money.

After reading this must-have financial self-defense manual, you’ll be prepared to protect yourself from financial predators and manipulative algorithms.